What is PPC ? A Complete Guide PPC (Pay Per Click) Advertising

What is PPC ? A Complete Guide PPC (Pay Per Click) Advertising

If you are a small or big business owner looking to reach and earn for something big, a person looking to know about your paid advertising and also a business industry, those try to expand into a new area of marketing, So you'll want to know what ppc is. You will need to understand PPC to boost your result and improve your site performance for those looking for your services.

A Complete Guide to PPC Marketing Basics

If You Want to be the owner of search engine results and drive a lot of traffic , conversions and sales for your website.The quickest way to perform this action is with pay-per-click (PPC) marketing.

Pay-per-click has three main goals:

  1. Generate leads
  2. Increase sales
  3. Promote brand awareness

PPC Marketing is called in second term (SEM) Search Engine Marketing. This is a method of advertising that allows your website or business to appear above the search engine results in the form of search results or shopping results.

Simply You Bid a keyword like ‘digital marketing’ to appear in your website advertising in search engine and when people search ‘digital marketing’ then your advertising shows on every search of this term and when someone clicks on your advertisement you pay for each click.

There’s a lot of knowledge you need to know before starting a PPC Marketing or PPC Advertising:

  • Advertising formats: Search ads, Display ads, Video ads, Shopping Ads, Call-only ads, and so much more!
  • Ad networks: Google Ads, Microsoft Ads, Adroll, Gemini, And many Advertising platforms.
  • Terms and acronyms: Quality Score? Ad Rank? CTR? ROAS? CPC?
  • And so many more !

Leave Your Comment

View all


View all


View all

Electric Bikes, Electric Scooters, Mobility Scooters

Electric Rides Only is your one-stop shop for all Electric Bikes, Electric Scooters, Mobility Scooters, Electric Boards, Electric Toys, Unicycle Wheels & Jetboards. What better way to modernize your commute to work, to school or simply to run errands? Welcome to the Electric Movement!...

Utilize An Uber Clone Script To Launch Your Limousine App

With the growing demand in the market, it opens wide doors for entrepreneurs to try out their luck. However, there are plenty of app development firms whom you can approach to launch your limousine app. Get started with it right now!...

Managed File Transfer Market to Reach US$ 2,307.8 Mn by 2026

Managed file transfer is a file transfer solution which automates and secures file transfers. Managed file transfer solutions help enterprises to improve security and offers support to meet compliance requirements....

Contract Packaging Market Sales, Revenue, Future, Growth 202

In recent times, the success rate of e-Commerce channels has become the yardstick to determine the growth potential of the contract packaging market. Numerous industries - food, cosmetics, pharmaceuticals, and agriculture - are progressively switching to online distribution channels to broaden their...

In-flight Catering Services Market to Reach ~ US$ 29.5 Bn by

Airline companies operating amid stiff competition travail towards ameliorating the delight of travelers by differentiating their in-flight experience from their competitors. On similar lines, airlines are expending great efforts towards upgrading their in-flight catering services to match the evolv...